Guide to managerial communication : effective business writing and speaking
著者
書誌事項
Guide to managerial communication : effective business writing and speaking
Pearson Education International, c2009
8th ed., Pearson international ed
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注記
Previous ed.: 2006
Includes bibliographical references (p. 179-182) and index
内容説明・目次
内容説明
Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.
目次
INTRODUCTION
I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Strategy Checklist
Guide to the Guide
II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Techniques
III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Signposts to Show Connection
Effective Paragraphs or Sections
IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Each Individual Slide
Choosing Visual Aid Equipment
Practicing with Visual Aids
VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Nonverbal Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Inclusive Language
Appendix B: Grammar and Usage
Appendix C: Punctuation
BIBLIOGRAPHY
INDEX
「Nielsen BookData」 より
