The luxury strategy : break the rules of marketing to build luxury brands

Author(s)

• Kapferer, Jean-Noël
• Bastien, Vincent

Bibliographic Information

The luxury strategy : break the rules of marketing to build luxury brands

Jean-Noël Kapferer and Vincent Bastien

Kogan Page, 2012

2nd ed

Note

Previous ed.: 2009

Includes bibliographical references (p. [377]-381) and index

Details

• NCID: BB10876232
• ISBN:
  • 9780749464912
• LCCN: 2012008027
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 395 p.
• Size: 24 cm
• Classification:
  • LCC : HD9999.L852
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Luxuries -- Marketing
  • LCSH : Luxury goods industry
  • LCSH : Product management