The luxury strategy : break the rules of marketing to build luxury brands

著者

• Kapferer, Jean-Noël
• Bastien, Vincent

書誌事項

The luxury strategy : break the rules of marketing to build luxury brands

Jean-Noël Kapferer and Vincent Bastien

Kogan Page, 2012

2nd ed

注記

Previous ed.: 2009

Includes bibliographical references (p. [377]-381) and index

• NII書誌ID(NCID): BB10876232
• ISBN:
  • 9780749464912
• LCCN: 2012008027
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 395 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD9999.L852
  • DC23 : 658.8
• 件名:
  • LCSH : Luxuries -- Marketing
  • LCSH : Luxury goods industry
  • LCSH : Product management