The longitudinal impact of private label brands on category profitability and loyal customers

著者

• Pepe, Michael S.

書誌事項

The longitudinal impact of private label brands on category profitability and loyal customers

by Michael S. Pepe

UMI : ProQuest, 2008

注記

Thesis (DBA) -- Nova Southeastern University, 2008

Bibliography: p. 135-152

UMI no. : 3312021

詳細情報

• NII書誌ID(NCID): BB1089828X
• ISBN:
  • 9781243512253
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: x, 152 p.
• 大きさ: 25 cm
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : House brands -- United States
  • LCSH : Customer loyalty -- United States
  • LCSH : Grocery trade -- United States
  • LCSH : Product management -- United States