Quantitative modelling in marketing and management

Author(s)

• Moutinho, Luiz
• Huarng, Kun-Huang

Bibliographic Information

Quantitative modelling in marketing and management

edited by Luiz Moutinho, Kun-Huang Huarng

World Scientific, c2013

Note

Includes bibliographical references and index

Details

• NCID: BB10920684
• ISBN:
  • 9789814407717
• LCCN: 2012031583
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xxvi, 503 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.25
  • DC23 : 658.800151
  • DC23 : 658.800727
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Statistical methods
  • LCSH : Management -- Mathematical models
  • LCSH : Management -- Statistical methods