Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

著者

• Calkins, Tim

書誌事項

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Tim Calkins

Palgrave Macmillan, 2012

注記

Notes: p. [269]-279

Includes index

詳細情報

• NII書誌ID(NCID): BB10929827
• ISBN:
  • 9780230340343
• LCCN: 2012012775
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, N.Y.
• ページ数/冊数: 294 p.
• 大きさ: 25 cm
• 件名:
  • LCSH : Product management
  • LCSH : Strategic planning