Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Author(s)

• Calkins, Tim

Bibliographic Information

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Tim Calkins

Palgrave Macmillan, 2012

Note

Notes: p. [269]-279

Includes index

Details

• NCID: BB10929827
• ISBN:
  • 9780230340343
• LCCN: 2012012775
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: 294 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Product management
  • LCSH : Strategic planning