Marketing

Author(s)

• Heskett, James L.

Bibliographic Information

Marketing

James L. Heskett

（Collier Macmillan international editions）

Macmillan, c1976

Note

Includes bibliographies and index

Details

• NCID: BB10963155
• ISBN:
  • 0023539402
• LCCN: 75014257
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 610 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA10278437