Strategic marketing

Author(s)

• Cravens, David W.
• Piercy, Nigel F.

Bibliographic Information

Strategic marketing

David W. Cravens, Nigel F. Piercy

McGraw-Hill, c2013

10th ed

Note

Previous ed.: c2009

Includes indexes

Details

• NCID: BB10963177
• ISBN:
  • 9780078028908
• LCCN: 2012012653
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 653 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Marketing -- Management -- Case studies