Total global strategy

著者
書誌事項

Total global strategy

George S. Yip, G. Tomas M. Hult

Pearson, c2012

3rd ed., International ed

この図書・雑誌をさがす
注記

Previous ed.: 2003

Includes bibliographical references and index

内容説明・目次

内容説明

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

目次

Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential Chapter 3: Building Global Market Participation Chapter 4: Designing Global Products and Services Chapter 5: Locating Global Activities Chapter 6: Creating Global Marketing Chapter 7: Making Global Competitive Moves Chapter 8: Building the Global Organization Chapter 9: Regional Strategy Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus Chapter 11: Conducting a Global Strategy Analysis Appendix: Worksheets for Evaluating Core Strategy

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