European retail research

著者
書誌事項

European retail research

Thomas Rudolph ... [et al.] (eds.)

(Research)

Springer Gabler, c2012-

  • 2012, v. 26, issue 1
  • 2012, v. 26, issue 2
  • 2013, v. 27, issue 1
  • 2013, v. 27, issue 2

この図書・雑誌をさがす
注記

Editor of 2012, v. 26, issue 2: Hanna Schramm-Klein

Includes bibliographical references

内容説明・目次
巻冊次

2012, v. 26, issue 2 ISBN 9783658007164

内容説明

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

目次

Brand-Driven Leadership in Retailing.- Store Environment.- Trade Promotion.- Word of Mouth and Customer Satisfaction.- Country Reports Lithunia and Sweden.
巻冊次

2013, v. 27, issue 1 ISBN 9783658053123

内容説明

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

目次

Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.
巻冊次

2013, v. 27, issue 2 ISBN 9783658070373

内容説明

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

目次

Customer Behavioral Intentions for Online Grocery Shopping.- Reciprocity of a Retailer's Corporate Image and Store Image.- Retailing in Romania.- Retailing in Slovenia.- Retailing in South Africa.
巻冊次

2012, v. 26, issue 1 ISBN 9783834942364

内容説明

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

目次

Mit Beitragen von Peter Jones.- Daphne Comfort.- David Hillier.- Prokopis K. Theodoridis.- Anastasios P. Panopoulos.- Jochen Binder.- Dennis Herhausen.- Nicolas Pernet.- Marcus Schoegel.- Alfonso Ruiz Martinez.- Irene Gil Saura.- Thomas Rudolph.- Thomas Schroeder.- Tim Boettger.- Walter van Waterschoot.- Leen Lagasse.- Patrick Van Kenhove.- Kim Willems.- Gilbert Swinnen.

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詳細情報
  • NII書誌ID(NCID)
    BB1102492X
  • ISBN
    • 9783834942364
    • 9783658007164
    • 9783658053123
    • 9783658070373
  • 出版国コード
    gw
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Wiesbaden
  • ページ数/冊数
    v.
  • 大きさ
    21 cm
  • 分類
  • 件名
  • 親書誌ID
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