Quantitative marketing and marketing management : marketing models and methods in theory and practice

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書誌事項

Quantitative marketing and marketing management : marketing models and methods in theory and practice

Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.) ; with contributions by András Bauer ... [et al.]

Springer Gabler, c2012

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注記

"Dedicated to o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner"

"List of publications": p. [609]-626

Includes bibliographical references and index

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