Strategic management : text and cases
著者
書誌事項
Strategic management : text and cases
McGraw-Hill/Irwin, c2012
6th ed., global ed
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注記
Previous ed.: c2010
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management: Text and Cases, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media. The text is rounded off by rich, relevant, and teachable cases. The case selections emphasize variety, currency, and recognizable company names on the global stage. The cases include both financial data and strategic issues. This group of cases gives instructors and students unparalleled quality and variety. These selections combine comprehensive and shorter-length cases about well-known companies from around the world.
目次
Part One: Strategic Analysis1. Strategic Management: Creating Competitive Advantages2. Analyzing the External Environment of the Firm3. Assessing the Internal Environment of the Firm4. Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible ResourcesPart Two: Strategic Formulation5. Business-Level Strategy: Creating and Sustaining Competitive Advantages6. Corporate-Level Strategy: Creating Value through Diversification7. International Strategy: Creating Value in Global Markets8. Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation9. Strategic Control and Corporate Governance10. Creating Effective Organizational Designs11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization12. Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case Analysis13. Analyzing Strategic Management Cases
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