The essentials of marketing research

Author(s)

• Silver, Lawrence S.

Bibliographic Information

The essentials of marketing research

Lawrence Silver ... [et al.]

Routledge, 2013

3rd ed

• : hbk
• : pbk

Note

Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed

Includes bibliographical references and index

Details

• NCID: BB11144896
• ISBN:
  • 9780415899291
  • 9780415899284
• LCCN: 2012016995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 362 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC23 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Case studies