Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson, c2013

11th ed., global ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB11246105
• ISBN:
  • 9780273767183
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: 534, 62, 11, 23, 16 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • FREE : Marketing -- 0 Gesamtdarstellung. idsbb
  • LCSH : Marketing
  • FREE : Marketing. gnd
  • FREE : Lehrbuch. gnd