Marketing models : multivariate statistics and marketing analytics

Author(s)

• Iacobucci, Dawn

Bibliographic Information

Marketing models : multivariate statistics and marketing analytics

Dawn Iacobucci

South-Western Cengage Learning, c2013

International ed

Note

Includes bibliographical references and index

Details

• NCID: BB11253483
• ISBN:
  • 9781133588108
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia
• Pages/Volumes: xi, 206 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.80015118
• Subject Headings:
  • LCSH : Marketing -- Mathematical models