Consumer behavior : buying, having, and being
著者
書誌事項
Consumer behavior : buying, having, and being
Pearson, c2013
10th ed., Global ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411) if you want access to the MyLab as well, and save money on this brilliant resource.
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Need extra support?
This product is the book alone, and does NOT come with access to MyMarketingLab.
This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Consumer Behavior, plus MyMarketingLab with Pearson eText: Global Edition, 10/e (ISBN 9780273767411). Alternatively, buy access online at www.MyMarketingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
目次
Section 1 Consumers in the Marketplace
Chapter 1 Buying, Having, and Being
Section 2 Consumers as Individuals
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Global Values
Chapter 5 The Self
Chapter 6 Personality and Psychographics
Section 3 Consumers as Decision Makers
Chapter 7 Attitudes and Persuasion
Chapter 8 Decision Making
Chapter 9 Buying and Disposing
Chapter 10 Organizational and Household Decision Making
Section 4 Consumers and Subcultures
Chapter 11 Groups and Social Media
Chapter 12 Social Class and Lifestyles
Chapter 13 Subcultures
Chapter 14 Culture
「Nielsen BookData」 より
