Strategic management in action
著者
書誌事項
Strategic management in action
Pearson, c2013
6th ed
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注記
Previous ed.: c2010
Includes bibliographical references and index
内容説明・目次
内容説明
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
目次
Brief Contents
Chapter 1: Introducing the Concepts
Chapter 2: The Context of Managing Strategically
Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5: Functional and Competitive Strategies
Chapter 6: Corporate Strategies
Chapter 7: International Strategies
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