So clean : Lord Leverhulme, soap and civilisation
著者
書誌事項
So clean : Lord Leverhulme, soap and civilisation
Manchester University Press, 2012
- : pbk
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注記
Originally published: 2008
Includes bibliographical references and index
内容説明・目次
内容説明
This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So clean will appeal to academics and students working in business, social, cultural and imperial history. -- .
目次
1. The Napoleon of soap 2. Soft soap and soap operas 3. Sunlight for the unwashed 4. Sunlight for savages 5. Twilight Select bibliography Index -- .
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