Social media marketing

著者

• Tuten, Tracy L.
• Solomon, Michael R.

書誌事項

Social media marketing

Tracy L. Tuten, Michael R. Solomon

Peason Prentice Hall, c2013

International ed

• : pbk

注記

Includes indexes

内容説明・目次

内容説明

Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.

目次

Section I: Foundations of Social Media Marketing Chapter1: The Horizontal Revolution Chapter 2: Strategic Planning with Social Media Chapter 3: Social Consumers Chapter 4: Digital communities Section II: The Four Zones of Social Media Chapter 5: Social Communities Chapter 6: Social Publishing Chapter 7: Social Entertainment Chapter 8: Social Commerce Section III: Measuring Users and Social Media Campaigns Chapter 9: Social Media for Consumer Insight Chapter 10: Social Media Metrics

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB11310394
• ISBN:
  • 9780133125115
• LCCN: 2011043721
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xvii, 244 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF6146.I58
  • DC23 : 658.8/72
• 件名:
  • LCSH : Internet advertising
  • LCSH : Internet marketing
  • LCSH : Online social networks
  • LCSH : Social media