Strategic brand management : building, measuring, and managing brand equity

著者

• Keller, Kevin Lane

書誌事項

Strategic brand management : building, measuring, and managing brand equity

Kevin Lane Keller

Pearson, c2013

4th ed

• : hbk

注記

"Always learning" -- Back cover

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB11311648
• ISBN:
  • 9780132664257
• LCCN: 2012024141
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston ; Tokyo
• ページ数/冊数: xxviii, 562 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HD69.B7
  • DC23 : 658.8/27
• 件名:
  • LCSH : Brand name products -- Management