Successful proposal strategies for small businesses : using knowledge management to win government, private-sector, and international contracts
著者
書誌事項
Successful proposal strategies for small businesses : using knowledge management to win government, private-sector, and international contracts
（The Artech House technology management and professional development library / Bruce Elbert, series editor）
Artech House, c2012
6th ed
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注記
Includes bibliographical references (p. 645-668) and index
内容説明・目次
内容説明
The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, "Successful Proposal Strategies" provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. The Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included! It features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing of Proposal and Contract Acronyms; and more.
目次
Competitive Proposals and Small Business. Strategic Partnering and Sub Contracting. Marketing to and With Your Clients. Request for Proposals. Private-Sector Solicitation Requests. The Federal Acquisition Process: Emerging Directions. The Proposal Life Cycle. Major Proposal Components. The Proposal Solution Development Process. Understanding and Approach. Developing Key Conceptual Graphics First. Acquisition/Capture and Proposal Team Activities. Human and Organizational Dynamics of the Proposal Process. Controlling Bid and Proposal Costs.
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