Contemporary marketing

Author(s)

• Boone, Louis E.
• Kurtz, David L.

Bibliographic Information

Contemporary marketing

Louis E. Boone, David L. Kurtz

（The Dryden Press series in marketing）

Dryden Press, c1986

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB11326940
• ISBN:
  • 0030031893
• LCCN: 82072170
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxxviii, 578, 6, 14, 20 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950