Congressional elections : campaigning at home and in Washington
Author(s)
Bibliographic Information
Congressional elections : campaigning at home and in Washington
SAGE/CQ Press, c2012
6th ed
- : pbk
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Note
Includes index
Description and Table of Contents
Description
Arguing that successful candidates run two campaigns-one for votes, the other for resources, Herrnson uses campaign finance data, original survey research, and hundreds of interviews to look at how this dual strategy affects the electoral system.
New coverage includes:
* cases studies from the 2010 elections;
* the impact of the Tea Party on fundraising and election outcomes;
* the effect of the Citizens United and other recent cases on corporate, trade association, and labor union spending;
* untangling the web of PACs, Super PACs, 527s, and 501(C)s and their fundraising and spending advantages;
* the pervasive use of social media and Internet campaigns to raise money, communicate with voters, and recruit volunteers.
Table of Contents
The Strategic Context
Candidates and Nominations
The Anatomy of a Campaign
The Parties Campaign
The Interests Campaign
The Campaign for Resources
Campaign Strategy
Campaign Communications
Candidates, Campaigns, and Electoral Success
Elections and Governance
Campaign Reform
by "Nielsen BookData"
