Marketing geography : with special reference to retailing
著者
書誌事項
Marketing geography : with special reference to retailing
（Routledge library editions, . Retailing and distribution ; v. 4）
Routledge, 2013, c1976
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注記
Reprint. Originally published: London : Methuen, 1976
ISBN for the subseries "Retailing and distribution": 97804150325
Includes bibliographical references and indexes
内容説明・目次
内容説明
This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe.
Originally published 1976.
'A valuable and welcome undergraduate textbook.' Environment and Planning
'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.' Retail Distribution and Management
目次
List of illustrations. List of tables. 1. The Scope of Marketing Geography 2. Traditional and Theoretical Frameworks of Study 3. Growth and Developments in the Distributive Trades 4. National and Regional Systems of Centres 5. Business Land Uses Inside the City 6. Changes in the Urban Business Pattern 7. Consumer Behaviour and Space Preferences in Shopping 8. Forecasting and Allocation Techniques 9. Store Location and Store Assessment Research 10. Conclusion. Index
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