Management of multinational companies : a French perspective
著者
書誌事項
Management of multinational companies : a French perspective
Palgrave Macmillan, 2013
- タイトル別名
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Le management des firmes multinationales
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注記
"First published in France as Le management des firmes multinationales by Editions Magnard-Vuibert, Paris 2011"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world.
目次
- List of Tables List of Figures List of Boxes Preface
- A.Rugman Acknowledgements Notes on Contributors Introduction PART I New Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy
- U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC)
- C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry
- C.Pivot The Governance of MNCs: Continuity or Breakdown?
- F.Roth Impact of Credit Rating on Strategies of MNCs
- C.Faverjon & F.Lantin PART II The Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group
- E.Moalla & L.Chalencon The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs
- J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB
- L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions
- J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies
- P.Berthier & A.Roger PART III Management of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?
- E.Moalla & D.Triki Managing Alliances of MNCs: Does National Culture Matter?
- Y-F.Livian The Construction of Networks by MNCs: An Analysis of the Banking Sector
- P.M.Collin Partnerships between French MNCs and Chinese Companies: Win-win Relationships?
- M.Rais & S.Lin Implementing Corporate Social Responsibility in MNCs: Google Incorporated
- A.P.Pundrich & S.Mercuri Conclusion Glossary
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