Public opinion : measuring the American mind
著者
書誌事項
Public opinion : measuring the American mind
Rowman & Littlefield, c2012
4th ed
- : paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issues-social welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policy-over time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.
目次
Preface
Part I: Public Opinion and American Democracy
Chapter 1: Public Opinion and American Democracy
Defining Public Opinion
Does Public Opinion Matter?
Public Opinion vs. Public Judgment
Opinions, Attitudes, and Beliefs
The Current Environment
The Plan of the Book
Polls, Polling, and the Internet
Chapter 2: Measuring American Opinion: The Origins of Polling
The Origins of Public Opinion Polling
The Development of Survey Research
The Election of 1948: A Temporary Setback
After 1948: Continued Growth
A Surge in Telephone Interviewing: The Development of Random-Digit Dialing
The Rise of Internet Polling
Polls, Polling, and the Internet
Part II: How Are Opinions Measured and Used?
Chapter 3: How Public Opinion Data Are Used
Using Public Opinion in Political Campaigns
Benchmark Polls
Tracking Polls
Pseudo-Polls
The Use of Public Opinion Polling by Officeholders
The Use of Polling Data by Government Agencies
Use by Federal Agencies
Counting Americans: the Census and Polls
State Government
Local Government
Public Opinion and Interest Groups
The Use of Polling by the Media
Tracking Presidential Approval Ratings
The Call-In Poll
Use by Academic Researchers
The American National Election Studies
The General Social Survey
Polls, Polling, and the Internet
Chapter 4: How Are Opinions Measured?
Modes of Survey Data Collection
Populations of Interest
Selecting a Sample
Random-Digit Dialing
Sampling for Electronic Data Collection
Sampling Error
Sample Size
Sample Selection for Different Modes: Some Examples
Questionnaire Design
Type of Question
Filter Questions
Tone of Wording
Middle Alternatives
Response Format
Order of Alternatives
Context Effects
Data Analysis
Polls, Polling, and the Internet
Part III: What Do Americans Believe?
Chapter 5: The Sources of Opinions
The Political Learning of Children and Adolescents
The Influence of Formal Education
The Curriculum
Ritual and Ceremony
School Behaviors
The School as a Sorter Mechanism
The Influence of Ethnic Identity
African Americans
Hispanic, Asian, and Native Americans
Religion and Public Opinion
The Evangelicals
The Catholics
Jewish Opinions
Religiosity as an Explanation
Gender and Opinions
The Influence of Peers
Generational Influences on Opinion
The Media's Influence on Opinion
Supplying Information
Setting the Agenda
Conveying Messages
Polls, Polling, and the Internet
Chapter 6: What the Public Knows about Politics
Early Empirical Investigations
Applying Democratic Principles
Group Differences in Knowledge
The Consequences of Political Knowledge
A Glass Half-Full Perspective?
Polls, Polling, and the Internet
Chapter 7: Political Orientations
Political Ideology
Party Identification
Confidence in Institutions
Trust in Government
Power of the Federal Government
Power of the Federal Government
Summary
Polls, Polling, and the Internet
Chapter 8Public Opinion on Social-Welfare Issues
Social-Welfare Issues
Social Security
Education
Health Care
Assisting the Needy
The Environment
The Issue of Global Warming
Group Differences in Attitudes
Summary
Polls, Polling, and the Internet
Chapter 9: Americans' Views on Racial Issues
Racial Desegregation
Fair Employment Practices
Affirmative Action
Government Aid to Minority Groups
Spending on Racial Issues
Other Issues of Race: Historical and Contemporary
Black Candidate for President
Slavery
Civil Rights
Interracial Marriage
The Increasing Influence of Hispanics
Summary
Polls, Polling, and the Internet
Chapter 10: Public Opinion on Highly Controversial Issues
The Politics of Crime and Criminal Justice
Perceptions of Crime
Perceptions of Punishment
The Death Penalty
The Politics of Individual Rights
Public Opinion toward Abortion
Public Opinion toward Gay Issues
The Ownership of Guns
Thinking about Weapons and Government Controls
Immigration: A Mind Divided
Summary
Polls, Polling, and the Internet
Chapter 11: How Americans View Foreign and Defense Policies
American Opinion in the Post 9/11 World
Public Opinion and Foreign Policy: Which Opinions?
Foreign Policy Goals and Priorities
Issues of War and Peace
The Vietnam Conflict
The Persian Gulf War
Terrorism, and the Wars in Afghanistan and Iraq
Peacekeeping, Rescue, and Other Uses of Military Force
Foreign Aid and Other International Issues
Foreign Aid
The Soviet Union
How Do Americans Think about Foreign Policy?
The Prudent Use of Force
Working from Types
Using Cues or Schemas
Summary
Polls, Polling, and the Internet
Part IV: Public Opinion: A Critical Perspective
Chapter 12: Challenges Facing Public Opinion Research: Issues of Reliability and Trust
Pseudo-Polls
Technological Developments
Respondent Factors
The Cost of Survey Errors
The Continuing Case for Polling
Conclusion
Appendix A: Sources of Public Opinion Data
Appendix B: Questions from the American National Election Studies and General Social Surveys
Glossary
References
Index
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