Essentials of services marketing

Author(s)

• Wirtz, Jochen
• Chew, Patricia
• Lovelock, Christopher H.

Bibliographic Information

Essentials of services marketing

Jochen Wirtz, Patricia Chew, Christopher Lovelock

Pearson Education South Asia, 2012

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB11387672
• ISBN:
  • 9789810686185
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore ; Tokyo
• Pages/Volumes: 679 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing