International business : competing in the global marketplace
著者
書誌事項
International business : competing in the global marketplace
McGraw-Hill/Irwin, c2013
9th ed., global ed
大学図書館所蔵 全6件
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
The market-defining International Business 9e (Global Edition) by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill's book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
目次
International Business, 9th Global EditionPart One Introduction and OverviewChapter 1 Globalization Case: The Globalization of Health CarePart Two Country DifferencesChapter 2 National Differences in Political Economy Chapter 3 Political Economy and Economic Development Chapter 4 Differences in Culture Chapter 5 Ethics in International Business Cases: Siemens Bribery Scandal, Walmart's Foreign Expansion, Nike: The Sweatshop Debate, Etch-A-Sketch Ethics, India's TransformationPart Three The Global Trade and Investment EnvironmentChapter 6 International Trade Theory Chapter 7 The Political Economy of International Trade Chapter 8 Foreign Direct Investment Chapter 9 Regional Economic Integration Cases: Logitech, The Ecuadorean Rose Industry, The European Energy Market, Global Food PricesPart Four The Global Monetary SystemChapter 10 The Foreign Exchange Market Chapter 11 The International Monetary System Chapter 12 The Global Capital Market Cases: Hyundai and Kia, Anatomy of a Currency Crisis, Russian Ruble Crisis and Its AftermathPart Five The Strategy and Structure of International BusinessChapter 13 The Strategy of International Business Chapter 14 The Organization of International Business Chapter 15 Entry Strategy and Strategic Alliances Cases: Coca-Cola, Diebold, JCB in India, IKEA Part Six Business OperationsChapter 16 Exporting, Importing, and Countertrade Chapter 17 Production, Outsourcing, and Logistics Chapter 18 Global Marketing and R&D Chapter 19 Global Human Resource Management Chapter 20 Accounting and Finance in the International Business Cases: Building the Boeing 787, Adopting International Accounting Standards, Li & Fung
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