The rise of marketing and market research

Author(s)

• Berghoff, Hartmut
• Scranton, Philip
• Spiekermann, Uwe

Bibliographic Information

The rise of marketing and market research

edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann

（Worlds of consumption）

Palgrave Macmillan, 2012

Note

Includes index

Details

• NCID: BB1141471X
• ISBN:
  • 9780230341067
• LCCN: 2012016612
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vi, 312 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC23 : 381.09
• Subject Headings:
  • LCSH : Marketing -- History
  • LCSH : Marketing research -- History
  • LCSH : Economic history
• Parent Bibliography ID:
  • BB09617248