Strategic marketing problems : cases and comments

著者

• Kerin, Roger A.
• Peterson, Robert A.

書誌事項

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Pearson, c2013

13th ed

注記

Includes indexes

内容説明・目次

内容説明

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

目次

Chapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB11449135
• ISBN:
  • 9780132747257
• LCCN: 2012018183
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, [Mass.] ; Tokyo
• ページ数/冊数: xi, 729 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.135
  • DC23 : 658.8/02
• 件名:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies