Marketing models : multivariate statistics and marketing analytics

Author(s)

• Iacobucci, Dawn

Bibliographic Information

Marketing models : multivariate statistics and marketing analytics

Dawn Iacobucci

South-Western, Cengage Learning, c2013

Note

Includes bibliographical references (p. 199-200) and index

Details

• NCID: BB1145302X
• ISBN:
  • 9781111525842
• LCCN: 2012944428
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xi, 206 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Statistical methods
  • LCSH : Multivariate analysis