Marketing models : multivariate statistics and marketing analytics

著者

• Iacobucci, Dawn

書誌事項

Marketing models : multivariate statistics and marketing analytics

Dawn Iacobucci

South-Western, Cengage Learning, c2013

注記

Includes bibliographical references (p. 199-200) and index

内容説明・目次

目次

1. Introduction to Marketing Analytics. 2. Marketing Segmentation and Cluster Analysis. 3. Perceptual Maps and Multi-Dimensional Scaling. 4. New Product Development and Conjoint Analysis. 5. ROI and Market Tests with Experiments and Analysis of Variance. 6. Diffusion Models with Market Sizing, Forecasting, and Customer Lifetime Value. 7. Scanner Data, Brand Choice, Loyalty and Switching with Logit Models and Logistic Regressions, CRM, RFM, and Data-Base Marketing. 8. Customer Satisfaction and Path Models. 9. Word of Mouth and Social Networks. 10. Classic Marketing Models.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB1145302X
• ISBN:
  • 9781111525842
• LCCN: 2012944428
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xi, 206 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.2
• 件名:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Statistical methods
  • LCSH : Multivariate analysis