Forecasting in marketing

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Forecasting in marketing

volume editor, Kay Peters ; contributors, Roderick J. Brodie, Timothy B. Heath, Kalyan Raman

(Legends in marketing, . V. Kumar / series editor, Jagdish N. Sheth ; v. 4)

Sage, 2012

  • : HB

Available at  / 11 libraries

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Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037

Includes bibliographical references

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