Marketing research : applications

著者

• Kumar, V.
• Leone, Robert P.
• Bohling, Timothy
• Reinartz, Werner J.
• Sriram, S.
• Sheth, Jagdish N.

書誌事項

Marketing research : applications

volume editor, Robert P. Leone ; contributors, Timothy Bohling, Werner Reinartz, S. Sriram

（Legends in marketing, . V. Kumar / series editor, Jagdish N. Sheth ; v. 5）

Sage, 2012

• : HB

注記

Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB11503015
• LCCN: 2012022933
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxvii, 256 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Retail trade
  • LCSH : Customer relations
  • FREE : Kumar, V., 1957-
• 親書誌ID:
  • BB02660500