CiNii Books - Football and management : comparisons between sport and enterprise

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Table of Contents

List of Tables List of Figures Preface Acknowledgements PART I: FOOTBALL'S SIMILARITIES AND DIFFERENCES COMPARED TO OTHER INDUSTRIES Company Management Can Teach Football and Vice Versa Experiences in Society, in the Business Community and on the Football Arena Differences in the Three Divided 'Industries' Researched and Less Researched Knowledge Areas To be a Club Manager Configuration of the Book PART II: SIX PROPOSITIONS AS A FRAME OF REFERENCE A Successful Playing Style Requires a Good Football Leadership, Described through a Four Field Model Proposition 4: A Methodology Implies a Superior Effect in Relation to a Fad Propositon 5: Good Business Management can Teach Football to Improve (B to F- Business to Football) Proposition 6: Certain Components in Football can Successfully be Applied to the Business (F to B -Football to Business) PART III: MARKET - ATMOSPHERE ON AND OFF THE PITCH The Market Mood Involving the Customer: Co-production Segmentation of Supporters Three Approaches to Customer Orientation Market Orientation is not Customer Focused The Main Customers and Marketing in General Some Practical Approaches Lifestyle - Today's and Tomorrow's Customers Communications with Opinion Formers Conclusions and Some Thoughts on the Future of the Stadium Audiences PART IV: THE GAME IS THE PRODUCT Introduction to the Game Administration versus Science Player and Coach are the Products Club, Coach, Owner and Stadium Business Development, Strategy, Tactics and Playing Style Choosing the Right People with the Right Mindset More on Management Can Football Learn from Industry-selecting the Right Successor in the Right Phase? Death of Soccer or Controlling Players' Salaries Conclusions on how all this Affects the Football Reality PART V: PRODUCT DEVELOPMENT AND TRAINING Introduction The Three Phases: To Recruit, to Develop and Retain and to Get Rid of or Wind Up The Need to Train Exercise Off the Field Training in Developing Courageous Leaders off the Field Some Examples of Education Product Development and Training Some Football Styles to Train Constantly New Models in the Fashion Industry Develop Either Customers or Products Six Concluding Examples PART VI: MANAGEMENT CHALLENGES IN FOOTBALL Introduction to Management and Organization The Four Models of Management Mission Driven Scenario Driven Structure Driven Control Driven On Choosing an Organization Solution On Leaders and Potential Leaders Measurement and Control Four Archetypes and Three Kinds of Football Clubs PART VII: MANAGEMENT OF FOUR CHALLENGES Database and Information Processing Branding and Sponsoring About Benchmarking Insourcing and Outsourcing Summary PART VIII: LESSONS AND MESSAGES Football and Business, Look-alikes or Not? From Value Chain to Value Clusters Value Cluster as an Intellectual Approach Europe United and IFK Sweden Two Real Football Clubs and a Power Shift in European Football Football Metaphor - on the Pitch and off the Field Cross Learning, Football to Business: Proposition 6 Contributions and Continued Development of Knowledge Bibliography

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Football and management : comparisons between sport and enterprise

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