Marketing research : new methodology

Author(s)

• Kumar, V.
• Petersen, J. Andrew
• George, Morris
• Mason, Charlotte H.
• Verhoef, Peter C.
• Sheth, Jagdish N.

Bibliographic Information

Marketing research : new methodology

volume editor, J. Andrew Petersen ; contributors, Morris George, Charlotte H. Mason, Peter C. Verhoef

（Legends in marketing, . V. Kumar / series editor, Jagdish N. Sheth ; v. 6）

Sage, 2012

• : HB

Note

Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037

Includes bibliographical references

Details

• NCID: BB11507060
• LCCN: 2012022933
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxviii, 336 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Retail trade
  • LCSH : Customer relations
  • FREE : Kumar, V., 1957-
• Parent Bibliography ID:
  • BB02660500