Marketing strategy : customer

著者

• Kumar, V.
• Venkatesan, Rajkumar
• Jayachandran, Satish
• Luo, Anita
• Pancras, Joseph
• Sheth, Jagdish N.

書誌事項

Marketing strategy : customer

volume editor, Rajkumar Venkatesan ; contributors, Satish Jayachandran, Anita Luo, Joseph Pancras

（Legends in marketing, . V. Kumar / series editor, Jagdish N. Sheth ; v. 8）

Sage, 2012

注記

Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB11507683
• LCCN: 2012022933
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxxi, 306 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Retail trade
  • LCSH : Customer relations
  • FREE : Kumar, V., 1957-
• 親書誌ID:
  • BB02660500