Marketing strategy : customer

Author(s)

• Kumar, V.
• Venkatesan, Rajkumar
• Jayachandran, Satish
• Luo, Anita
• Pancras, Joseph
• Sheth, Jagdish N.

Bibliographic Information

Marketing strategy : customer

volume editor, Rajkumar Venkatesan ; contributors, Satish Jayachandran, Anita Luo, Joseph Pancras

（Legends in marketing, . V. Kumar / series editor, Jagdish N. Sheth ; v. 8）

Sage, 2012

Note

Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037

Includes bibliographical references

Details

• NCID: BB11507683
• LCCN: 2012022933
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxi, 306 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Retail trade
  • LCSH : Customer relations
  • FREE : Kumar, V., 1957-
• Parent Bibliography ID:
  • BB02660500