Business-to-business

Author(s)

• Kumar, V.
• Grewal, Rajdeep
• Hada, Mahima
• Johnson, Jean L.
• Ross, William T., Jr.
• Sheth, Jagdish N.

Bibliographic Information

Business-to-business

volume editor, Rajdeep Grewal ; contributors, Mahima Hada, Jean L. Johnson, William T. Ross, Jr

（Legends in marketing, . V. Kumar / series editor, Jagdish N. Sheth ; v. 9）

Sage, 2012

• : HB

Note

Set ISBN for "V. Kumar" (set of 10 v.): 9788132109037

Includes bibliographical references

• NCID: BB11508482
• LCCN: 2012022933
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxviii, 263 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Retail trade
  • LCSH : Customer relations
  • FREE : Kumar, V., 1957-
• Parent Bibliography ID:
  • BB02660500