The magic of Bollywood : at home and abroad

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書誌事項

The magic of Bollywood : at home and abroad

edited by Anjali Gera Roy

SAGE Publications, 2012

  • : hb

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the "soft" power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives. Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India.

目次

Foreword - ishtiaq Ahmed Introduction - Anjali Gera Roy Part 1: BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact - M K Raghavendra Post-national B(H)ollywood and the National Imaginary Meena - T Pillai Part 2: BOLLYWOOD'S SOFT POWER: SOME FACTS AND FIGURES Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema - David J. Schaefer and Kavita Karan A Regional Mosaic: Linguistic Diversity and India's Film Trade - Sunitha Chitrapu Part 3: INDIAN FILMS' TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA "Dada Negativity" and Pakistani Characters in Bollywood Films - Kamal ud Din and Nukhbah Taj Langah Soft Power and Pakistani Viewers - Shahnaz Khan Bollywood Film Culture in Indonesia's Mediascapes Shuri Mariasih - Gietty Tambunan Indian Films in the USSR and Russia: Past, Present, and Future Elena - Igorevna Doroshenko Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics - Gwenda Vander Steene "Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection - Raju Zakir Hossain Part 4: NEW TERRITORIES: BOLLYWOOD IN THE WEST AUSTRALIA, CANADA, EUROPE, AND NEW ZEALAND From Tawa'if to Wife? Making Sense of Bollywood's Courtesan - Genre Teresa Hubel Bollywood in da Club: Social Space in Toronto's "South Asian" Community - Omme-Salma Rahemtullah Bollywood Internet Forums and Australian Cultural Diplomacy - Andrew Hassam Addressing the Nonresident: Soft Power, Bollywood, and the Diasporic Audience - Adrian Athique Bollywood's Circuits in Germany - Florian Krauss Imdex

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