Focus group research

著者

• Carey, Martha Ann
• Asbury, Jo-Ellen

書誌事項

Focus group research

Martha Ann Carey, Jo-Ellen Asbury

（Qualitative essentials）

Left Coast Press, c2012

• : pbk

注記

Bibliography: p. 105-113

Includes index

内容説明・目次

内容説明

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

目次

• Chapter 1 What Is a Focus Group?
• Chapter 2 Psychosocial Foundations
• Chapter 3 Planning
• Chapter 4 Implementing the Plan
• Chapter 5 Special Populations
• Chapter 6 Analysis
• Chapter 7 Communication of Research Findings
• Chapter 8 Concluding Thoughts

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB11537629
• ISBN:
  • 9781611322552
  • 9781611322569
• LCCN: 2012021421
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Walnut Creek, Calif.
• ページ数/冊数: 118 p.
• 大きさ: 23-24 cm
• 分類:
  • LCC : H61.28
  • DC23 : 001.4/33
• 件名:
  • LCSH : Focus groups
  • LCSH : Social sciences -- Research -- Methodology
• 親書誌ID:
  • BB05567589