The power of co-creation : managing customer co-creation of technology-based services

著者
    • Handrich, Matthias
書誌事項

The power of co-creation : managing customer co-creation of technology-based services

Matthias Handrich

(Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis, Bd. 345)

Kovač, 2012

  • : pbk

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注記

Originally presented as the author's thesis (doctoral)--EBS Universität, 2012

Includes bibliographical references (p. 121-142)

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