The power of co-creation : managing customer co-creation of technology-based services
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Bibliographic Information
The power of co-creation : managing customer co-creation of technology-based services
（Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis, Bd. 345）
Kovač, 2012
- : pbk
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Originally presented as the author's thesis (doctoral)--EBS Universität, 2012
Includes bibliographical references (p. 121-142)