Marketing to the ageing consumer : the secrets to building an age-friendly business

著者

• Stroud, Dick
• Walker, Kim

書誌事項

Marketing to the ageing consumer : the secrets to building an age-friendly business

by Dick Stroud, Kim Walker

Palgrave Macmillan, 2013

注記

Includes index

• NII書誌ID(NCID): BB11599397
• ISBN:
  • 9780230378193
• LCCN: 2012047283
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xii, 251 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8/340846
• 件名:
  • LCSH : Marketing
  • LCSH : Middle-aged consumers -- Attitudes
  • LCSH : Older consumers -- Attitudes