Films that work : industrial film and the productivity of media
著者
書誌事項
Films that work : industrial film and the productivity of media
（Film culture in transition）
Amsterdam University Press, c2009
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Only available in hardback: ISBN 978 90 8964 012 3
The history of industrial films - an orphan
genre of twentieth-century cinema
composed of government-produced and
industrially sponsored movies that sought
to achieve the goals of their sponsors,
rather than the creative artists involved -
seems to have left no trace in filmic cultural
discourse. At its height the industrial film
industry employed thousands, produced
several trade journals and festival circuits,
engaged with giants of twentieth-century
industry like Shell and AT & T, and featured
the talents of iconic actors and directors such as Buster Keaton, John Grierson
and Alain Resnais. This is the first
full-length book, anthology, and annotated
bibliography to analyse the industrial film
and its remarkable history. Exploring the
potential of the industrial film to uncover
renewed and unexplored areas of media
studies, this remarkable volume brings
together renowned scholars such as
Rick Prelinger and Thomas Elsaesser in a
discussion of the radical potential and new
possibilities in considering the history of
this unexplored corporate medium.
目次
Contents - 6 Introduction - 10 I Navigating the Archive - 18 Archives and Archaeologies - 20 Record, Rhetoric, Rationalization - 36 Vernacular Archiving - 52 II Visuality and Efficiency - 64 Early Industrial Moving Pictures in Germany - 66 Layers of Cheese - 76 Images of Efficiency - 86 "What Hollywood Is to America, the Corporate Film Is to Switzerland" - 102 Poussieres - 120 Thermodynamic Kitsch - 128 III Films and Factories - 152 Touring as a Cultural Technique - 154 Corporate Films of IndustrialWork - 168 Filming Work on Behalf of the Automobile Firm - 188 Eccentricity, Education and the Evolution of Corporate Speech - 212 Centron, an Industrial/Educational Film Studio, 1947-1981 - 222 Films from Beyond the Well - 244 IV See, Learn, Control - 258 The Personnel Is Political - 260 Behaviorism, Animation, and Effective Cinema - 284 Technologies of Organizational Learning - 304 The Central Film Library of Vocational Education - 316 "Reality Is There, but It's Manipulated" - 330 V Urbanity, Industry, Film - 348 Modernism, Industry, Film - 350 A Modern Medium for a Modern Message - 378 Harbor, Architecture, Film - 392 Industrial Films - 406 The Desiderata of Business-Film Research1 - 464 Contributors - 472 Index of Names - 477 Index of Film Titles - 481 Index of Subjects - 486
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