Marketing

Author(s)

• Kerin, Roger A.
• Hartley, Steven W.
• Rudelius, William

Bibliographic Information

Marketing

Roger A. Kerin, Steven W. Hartley, William Rudelius

McGraw-Hill/Irwin, c2013

11th ed

Note

Includes bibliographical references and index

Details

• NCID: BB11663000
• ISBN:
  • 9780078028892
• LCCN: 2011047745
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: li, 745 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing