Unleashing the power of digital signage : content strategies for the 5th screen
著者
書誌事項
Unleashing the power of digital signage : content strategies for the 5th screen
Focal Press, c2010
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注記
Includes index
内容説明・目次
内容説明
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.
Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.
You'll learn how to:
create a strategic communications blueprint and style guide for your network
keep content flowing automatically-and therefore remaining relevant
use data on viewers and traffic to build a programming schedule
legally acquire and repurpose content
more accurately predict where the future of content will lead
Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
目次
- The New Medium: The Fifth Screen and the Power of Content
- Methodology and Process
- Research and Content Relevance
- Feeding the Monster
- Process for Creating Great Content
- Specifications for Content
- Content and Measurement
- Interactivity-Bringing the Viewer into the Picture
- Creation of Cross-Platform Media
- Where will the content lead us?
- Glossary of Terms
「Nielsen BookData」 より