Marketing management

Author(s)

• Winer, Russell S.
• Dhar, Ravi

Bibliographic Information

Marketing management

Russell S. Winer, Ravi Dhar

Pearson, c2011

4th ed., International ed

• pbk.

Note

Previous ed.: 2007

Formerly CIP Uk

Includes bibliographical references and indexes

Details

• NCID: BB11736035
• ISBN:
  • 9780130387929
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass. ; London
• Pages/Volumes: xxi, 506 p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management