Strategic management : creating competitive advantages
著者
書誌事項
Strategic management : creating competitive advantages
McGraw-Hill/Irwin, c2012
6th ed., global ed
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注記
Previous ed.: c2010
Includes bibliographical references and indexes
内容説明・目次
内容説明
Strategic Management, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media.
目次
Part One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantagesChapter 2: Analyzing the External Environment of the FirmChapter 3: Assessing the Internal Environment of the FirmChapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible ResourcesPart Two: Strategic FormulationChapter 5: Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6: Corporate-Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organizational DesignsChapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case AnalysisChapter 13: Analyzing Strategic Management Cases
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