Marketing in Asia

Author(s)

• Kerin, Roger A.

Bibliographic Information

Marketing in Asia

Roger A. Kerin ... [et al.]

McGraw-Hill, c2013

2nd ed., Asia global ed

Note

Includes bibliographical references and indexes

• NCID: BB11754831
• ISBN:
  • 9781259007897
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: lvi, 822 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Marketing -- Asia