Economics for business and management

著者

書誌事項

Economics for business and management

Alan Griffiths and Stuart Wall

Financial Times/Prentice Hall, c2011

3rd ed

  • pbk.

統一タイトル

Economics for business and management

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注記

Rev. ed. of: Economics for business and management / Alan Griffiths, Stuart Wall (eds.). 2nd ed. 2008

Includes bibliographical references and index

内容説明・目次

内容説明

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers: * What are the characteristics for successful entry into new international markets? * How can 'sustainability' affect decision making within businesses? * Why are today's global investors so concerned about national debt issues? * In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? * What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.

目次

Part I Micro Business Environment 1: Markets and resource allocation 2: Demand, revenue and consumer behaviour 3: Supply, production and cost 4: Business organisation, objectives and behaviour 5: Firm size, mergers and the 'public interest' 6: Market structures 7: Labour and other factor markets 8: Market failure, regulation and competition Part II Macro Business Environment 9: National income determination 10: Government policies: instruments and objectives 11: Political, legal, ecological and technological environment 12: Functions of management: domestic business environment 13: International business environment 14: Strategies in a globalised business environment Appendix 1 Indifference curves, budget lines and the 'law of demand' Appendix 2 Isoquants, isocosts and production References Answers to Stop and think and You try Index

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